Best known for undergoing one of the most successful public offerings in history, iVillage offers an authentic and robust community infused with compelling content from experts on health, parenting, beauty, style, fitness, relationships, food and entertainment.
Like many companies, iVillage faced monumental challenges following the dot-com crash. While the company's brand was strong, the business model needed critical attention to address the new reality of doing business following the dot-com melt down and the challenges those changes brought. The support and insight that Rho supplied during those darker days of the Internet were key to a successful turn-around.
Rho was very active in helping iVillage restructure the leadership team with the appointment of CEO Doug McCormick, former CEO of the Lifetime Entertainment Services, the parent company for Lifetime Television Network and Lifetime Movie Network. Doug's extensive experience in women's media and his previous success in creating Lifetime’s positioning as “Television for Women” proved to be a pivotal component in the company's turn-around.
"Rho was instrumental in helping transform a struggling company through a tough economic time. Rho offered a remarkable amount of support and guidance that gave our leadership team the confidence needed to be successful and help iVillage live up to its massive potential," said McCormick.
In May 2006, iVillage was acquired by NBC Universal, Inc. Following the acquisition, McCormick joined Rho as a venture partner.