Leading brands turn to Tapjoy to drive installs, engagements, commerce, video views and other measurable actions from mobile consumers

Tapjoy, Inc. (www.tapjoy.com), a leading independent mobile app network, drove more than 10 million ad completions for big brand advertisers in July, proving the effectiveness of and consumer demand for performance-based brand advertising across the leading mobile platforms and devices. The company's business from brand advertisers has increased more than 500% since the beginning of the year.

The Tapjoy network, which spans more than 9,000 mobile applications on iOS, Android and emerging mobile platforms, reaches more than 30 million unique users per day, providing advertisers with extensive reach of global consumers on their smartphones and tablet devices. Tapjoy's proprietary ad-serving platform and tracking technology enables advertisers to conduct acquisition advertising campaigns to generate quantifiable actions including application installs, user engagements, e-commerce transactions, video views, new user submissions, registrations, subscriptions and more.

"Mobile media consumption has exploded over the last year, but until recently brands had been hesitant to test the mobile waters because they either didn't understand how to reach their audiences or couldn't quantify their return on investment," said Mihir Shah, president and CEO of Tapjoy. "We address these opportunities by providing tremendous reach across our network, unique targeting capabilities to ensure that the right ad reaches the right consumer at the right time, and reliable tracking capabilities that enable advertisers to only pay for measurable, quantifiable results."

Tapjoy works with leading brands across a variety of vertical markets, from lifestyle and entertainment to travel and technology. Participating brands currently advertising through Tapjoy include Victoria's Secret, Netflix, Disney, Sephora, Gamefly, Lancome, eBay, ESPN, Groupon, Amazon, Doritos, Carl's Jr, Microsoft, Yahoo, Google, Intuit, Kayak, Proflowers, Red Envelope, Gap, Banana Republic, Old Navy, FTD, eHarmony, Ask.com, Hotels.com, Samsung, Lionsgate, Overstock, Time Inc. and dozens more.

Tapjoy offers brand advertisers a number of innovative ad units and in-app advertising placements designed to meet the targeting, scalability and business requirements of any advertising campaign. These include the company's ad marketplace, full-screen takeovers, mobile banners and custom advertising integrations.

In total, Tapjoy delivered more than 30 million ad completions in July. Approximately 20 million of these were app installs, user engagements or other transactions for mobile gaming developers seeking cost-effective, scalable distribution for their apps.

As brands move more of their advertising budgets to mobile, Tapjoy projects its proportion of brand ads to more than quintuple again in the second half of the year.

About Tapjoy

Tapjoy is the success engine for mobile application distribution, engagement and revenue. The company's turnkey in-app advertising platform helps developers acquire cost-effective, high-value new users, drive engagement within their applications, and create incremental income by providing an ad-funded payment method. The Tapjoy network spans over 9,000 applications and 200 million global consumers on iOS, Android and emerging mobile platforms, delivering more than 1.5 million advertising completions per day to applications developers and advertisers. Tapjoy is backed by top-tier investors including J.P.Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures. Headquartered in San Francisco, the company also has offices in New York, London and Tokyo. For more information, please visit www.tapjoy.com.