Smartphone Users Embrace ChaCha via the Mobile Web, Text and Apps

ChaCha, the #1 free real-time question and answer service, generates significant traffic through the mobile Web and mobile Apps as well as its SMS text messaging based service. ChaCha.com received over 260 million page views in the first half of 2011 with 21% of this traffic coming from mobile devices according to Omniture. The average Internet traffic currently coming from mobile devices is 7%, as measured by Global StatCounter, which means ChaCha is outpacing the market at triple the norm.

Smartphones account for the vast majority of ChaCha.com's significant mobile Web traffic with Apple's iPhone making up the largest share at 36%, barely edging out Android's 35% share. However, iPod Touch and iPad users land in the third and fourth spots making the iOS operating system account for a dominant 60% of the impressive amount of mobile pageviews ChaCha.com achieved during the first half of 2011:

• iPhone: 36%
• Android: 35%
• iPod: 14%
• iPad: 10%
• BlackBerry: 4%
• Windows: .2%

Not only are users of smart devices accessing ChaCha.com at a dramatically high rate; smart devices also make up the bulk of ChaCha's SMS text service. According to comScore's MobiLens, 51% of ChaCha SMS text users are accessing the service via smartphones. With 33% of Americans currently owning a smartphone, a ChaCha text user is 55% more likely to be texting from a smartphone when compared to the mobile sphere as a whole.

"These results validate the value of quick, concise and definitive answers, especially when it comes to mobile users on the go," says ChaCha CEO Scott Jones. "This also speaks to the fact that smartphone users continue to embrace text messaging as one of their most important 'applications.' Smartphone users text more, not less, on these advanced devices. ChaCha has been tremendously successful in building a massive audience of loyal mobile users across the mobile Web as well as via our mobile text and mobile App services. Our success within the exploding mobile market is increasing even more rapidly as smartphone adoption ramps up."

Mobile users tend to multitask while engaging with ChaCha's service. According to a June 2011 user survey, 37% of ChaCha mobile users are on the go when asking questions to ChaCha; 28% are out with friends; 29% are watching television.

ChaCha (http://www.chacha.com) is the leading free real-time answers service. Through its unique "ask-a-smart-friend" platform, ChaCha has answered more than one billion questions since launch from more than 25 million unique users per month via ChaCha.com, mobile text (242-242), iPhone app, Android app, and voice (1-800-2-ChaCha™). Working with major brands such as Paramount, AT&T, Palm, Johnson & Johnson, P&G, Coca-Cola, McDonald's, and hundreds of others, ChaCha is one of the fastest growing mobile and online publishers according to Nielsen, comScore, and Quantcast.