Feb. 9, 2011
Tapjoy, Inc. (http://www.tapjoy.com),
today announced the mobile industry's first Pay-Per-Action™ app
distribution service to significantly improve advertising effectiveness,
engagement and reach for brand advertisers, mobile game developers and
others looking to grow their mobile social app footprint.
The new service
allows iOS and Android app developers to reward users for not only
installing and downloading their app but also for completing some type
of action within it, such as watching the tutorial, getting past a
certain level or any other specific activity. Unlike other advertising
methods, Tapjoy's new Pay-Per-Action service delivers a higher return on
investment by tracking actions further along the conversion funnel and
guaranteeing a much higher level of engagement and value.
Tapjoy also announced that it has partnered with Apsalar (http://apsalar.com),
the most comprehensive mobile behavioral analytics platform on the web.
The Apsalar analytics platform defines and interprets conversion
funnels in one app or across multiple apps and offers cohort-based
segmentation to run life-cycle analysis of app users. Apsalar is the
clear analytics choice for developers who want to optimize user
monetization and retention. Tapjoy will make Apsalar's analytics
available natively within the Tapjoy dashboard.
Pay-Per-Install model has proven extremely successful in driving
cost-effective user acquisition for mobile developers. The release of
our Pay-Per-Action SDK, however, takes that model to the next level,"
said Linda Tong, senior product manager
at Tapjoy. "Now, instead of simply awarding virtual currency when a user
installs your app, we allow you to incentivize users to get past Level
1, for instance, or do whatever it is you feel will truly engage them in
your app and get them to keep using it."
"Tapjoy is a highly trusted partner for our mobile advertising efforts," said Steve Hartman,
VP of Marketing at GameFly. "They have been very effective in driving
installs of our GameCenter app, and with the launch of their new PPA
model, we expect our ROI to get even better. We expect to significantly
increase conversions that will lead to acquiring GameFly users who are
more loyal and engaged than ever."
Pay-Per-Action SDK ties into Apsalar's user-level analytics platform,
which allows developers to track and analyze their conversion funnels
and to manage user retention and monetization by grouping users into
cohorts or groups of users who downloaded their apps within a specific
week. By identifying the point at which most users tend to stick around
and incentivizing users to reach that stage, advertisers and developers
can optimize retention and conversions in order to deliver a better user
experience, conduct more cost-effective user acquisition campaigns, and
increase their app's revenues and profitability.
"We already use Tapjoy for distribution, and have implemented Apsalar for advanced engagement and conversion analytics," says Rizwan Virk,
CEO of Gameview Studios, makers of popular iPhone games Tap Fish, Tap
Ranch and Tap Town. "We think that having both of these companies
working together will be great for developers like us."
Developers or advertisers interested in utilizing the Pay-Per-Action SDK should email email@example.com.
Apsalar is the
most comprehensive mobile analytics platform for iOS and Android
developers. The company's user-level analytics enable mobile developers
and publishers to increase conversion rates, optimize retention &
monetization, as well as enhance user experience within their apps.
Apsalar's innovative cohort-based engagement analyses and conversion
funnels are helping major mobile applications maximize their revenues.
The company is headquartered in San Francisco, California
and was founded by a team of veterans in user-level analytics and
conversion optimization. Investors include 500 Startups and Morado
Ventures. For more information, visit www.apsalar.com
About Tapjoy, Inc.
Tapjoy is the
leader in monetization, distribution and publishing services for social
games, mobile applications, virtual worlds, MMOs and other social
publishers. The company's turnkey alternative payment platform enables
developers to significantly increase their monetization rates when
selling virtual goods or premium digital assets, while its
cross-platform distribution services provide massive reach and
cost-effective user acquisition on the leading social, mobile and gaming
platforms. The company is headquartered in San Francisco, California.
Investors include Rho Ventures, Interwest Capital, North Bridge Venture
Partners, and D. E. Shaw Ventures. For more information, visit www.tapjoy.com.