Slacker Inc. to Become AOL Music Network’s Exclusive Radio Partner
New York,June 28, 2011
The AOL Huffington Post Media Group’s AOL Music is relaunching AOL Radio
in partnership with Slacker Inc., it was announced today. AOL Radio will
offer an enhanced radio experience with fewer ads, new personalization
features and premium subscription offerings. The new service will
deliver three product tiers to users: the free AOL Radio service, along
with ad-free and feature-rich radio and on-demand premium subscription
tiers with personalization and customization powered by Slacker.
AOL’s partnership with Slacker Inc. will provide access to ad-free radio
and enable users to create tailored radio stations, save favorite songs
and stations, read album reviews, access artist biographies, review
station histories, increase song skipping capabilities and much more,
depending on the tier of service selected. The partnership will enable
Slacker to deliver its new radio offerings to a larger audience, allow
AOL Radio and Slacker to develop new advertising opportunities for
mutual clients and integrate AOL Music's original editorial voice across
all its services.
"Slacker Radio is the perfect partner to significantly increase the
quality of our offerings,” said Lisa Namerow, Head of AOL Radio. “By
combining AOL Radio’s reach with the success of Slacker in mobile, we
are increasing the distribution of our brands and further identifying
AOL Radio as a leader in delivering superior radio experiences.”
“Both companies bring unique content and functionality to this new
partnership,” said Jim Cady, CEO of Slacker. “Aligning our strengths
will enable us to expand our reach to greater opportunities across
multiple platforms. We are thrilled to work with AOL Radio to continue
to improve how music lovers experience radio.”
Upon the launch of the new AOL Radio player, Slacker will lead
advertising sales within the player, enabling AOL to package a
portion of the inventory for premium AOL Music integrated sponsorships.
The new AOL Radio and its award winning iPhone App, which has been
downloaded more than 3 million times*, will re-launch in late summer.
Android and other platform launches will follow shortly thereafter. The
new player will also continue to host AOL’s 250 expert-programmed
original music stations, as well as additional new Slacker programming
including stations and content from ESPN Radio and ABC News Radio, which
will include additional offerings and stations for subscribers.
*According to Apple's App Store (via iTunes Connect)
About Slacker Inc.Slacker offers the world's most complete range of radio services.
Whether it's the award-winning free Slacker Basic Radio, or the
fully-loaded subscription services Slacker Radio Plus and Slacker
Premium Radio, listeners enjoy a unique, custom listening experience.
Slacker enables music lovers to play highly personalized music online at
the Slacker web site, on connected home devices or on-the-go with
Slacker Personal Radio applications. Slacker mobile applications are
available for Windows Phone 7, Windows Mobile, Palm webOS, Nokia,
Android, iPhone, BlackBerry smartphones and more. For additional
information on where Slacker is available visit: http://www.Slacker.com/everywhere.
About AOL
AOL Inc. (NYSE: AOL) is a premier global media company with a suite of
brands and products serving consumers, advertisers and publishers
worldwide. The AOL Huffington Post Media Group is a leading source of
news, opinion, entertainment, community and digital information
comprised of a wide range of destination websites, including AOL.com, The
Huffington Post, TechCrunch,
Moviefone, Engadget,
Patch,
AOL
Music, StyleList
and MapQuest.
The AOL Advertising.com Group includes Advertising.com,
ADTECH,
Pictela,
Video, inclusive of goviral
and 5min
Media, Content Solutions and Sponsored
Listings and serves a combined content and advertising market at
scale through video, brand advertising, content and ad serving. AOL is
focused on engaging consumers and providing online advertising services
and solutions on both AOL Huffington Post Media Group destination
websites and third party websites, in addition to serving consumer
platforms including AOL
Mail, AIM,
about.me,
and mobile experiences. AOL also operates one of the largest Internet
subscription access services in the United States, which serves as
another distribution channel for its consumer offerings.